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Piracy is actually lower now on the list of how people get music for free. Number 1 is YouTube. Ad supported streaming and radio are also up there. Piracy has

by ethank 15y ago

Piracy is actually lower now on the list of how people get music for free. Number 1 is YouTube. Ad supported streaming and radio are also up there. Piracy has been falling as a primary mover of free music for quite a while now. The shifting of the market to branding and merch has been going on as long as I've been in the industry. I was a big part of it at Warner for a while, in our direct-to-fan initiatives. The problem is where money in these companies is invested. They need to be technology oriented entities, but don't want to be. Apple cleaned the clock on that, and they let them.

deleted 15y ago
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maximusprime 15y ago
AFAIK Youtube has deals with the labels so that they get a cut of advertising revenue for any music video. Also for anyone that uploads cover versions etc. I wouldn't be surprised if that income is quite substantial.
- ethank 15y ago
  It isn't.
  - mikefox 15y ago
    Source, please?
    - geden 15y ago
      Any artist royalty statement. (I manage a number of indie musicians). Same goes for Spotify. You are talking pence for hundred's of thousands of "views". Probably costs more to account it to the artist than the actual royalty.
      - maximusprime 15y ago
        http://bizcovering.com/major-companies/how-much-do-youtube-partners-make/ http://bizcovering.com/major-companies/how-much-do-youtube-p... "Youtube partners will make in the range of $2.5 to $5 per 1000 video views The most popular stars will earn $5 per 1000 views. This can really add up if you have 1 million views per video. Nigahiga for example, will earn $5000 per video they put up. This range can vary depending on number of advertising clicks." http://www.independent.co.uk/life-style/gadgets-and-tech/news/revealed-the-youtube-rich-list-2062197.html?action=Gallery http://www.independent.co.uk/life-style/gadgets-and-tech/new... "Shane Dawson's estimated earnings from YouTube advertising on his video clips in past 12 months: $315,000" I'm sure it varies wildly based on content, how the users got there, etc
        ethank 15y ago
        Youtube Partners != labels.
        geden 15y ago
        That doesn't in anyway match with the actual income labels and artists I deal with are seeing.
  - dylangs1030 15y ago
    Do you mean the total revenue isn't that substantial, or the cut of the income that flows downhill to respective people (like the artists, managers, etc) isn't?
    - ethank 15y ago
      Both
toyg 15y ago
90% of music videos on youtube are unauthorized, i.e. piracy.

by ethank 15y ago

deleted 15y ago

[deleted]

maximusprime 15y ago

AFAIK Youtube has deals with the labels so that they get a cut of advertising revenue for any music video. Also for anyone that uploads cover versions etc. I wouldn't be surprised if that income is quite substantial.

ethank 15y ago
It isn't.
- mikefox 15y ago
  Source, please?
  - geden 15y ago
    Any artist royalty statement. (I manage a number of indie musicians). Same goes for Spotify. You are talking pence for hundred's of thousands of "views". Probably costs more to account it to the artist than the actual royalty.
    - maximusprime 15y ago
      http://bizcovering.com/major-companies/how-much-do-youtube-partners-make/ http://bizcovering.com/major-companies/how-much-do-youtube-p... "Youtube partners will make in the range of $2.5 to $5 per 1000 video views The most popular stars will earn $5 per 1000 views. This can really add up if you have 1 million views per video. Nigahiga for example, will earn $5000 per video they put up. This range can vary depending on number of advertising clicks." http://www.independent.co.uk/life-style/gadgets-and-tech/news/revealed-the-youtube-rich-list-2062197.html?action=Gallery http://www.independent.co.uk/life-style/gadgets-and-tech/new... "Shane Dawson's estimated earnings from YouTube advertising on his video clips in past 12 months: $315,000" I'm sure it varies wildly based on content, how the users got there, etc
      - ethank 15y ago
        Youtube Partners != labels.
      - geden 15y ago
        That doesn't in anyway match with the actual income labels and artists I deal with are seeing.
- dylangs1030 15y ago
  Do you mean the total revenue isn't that substantial, or the cut of the income that flows downhill to respective people (like the artists, managers, etc) isn't?
  - ethank 15y ago
    Both

toyg 15y ago

90% of music videos on youtube are unauthorized, i.e. piracy.