The ad revenue is mostly on App Store searches, where the intent is provided during the request. That Ads devision can operate in a privacy first mindset while

The ad revenue is mostly on App Store searches, where the intent is provided during the request. That Ads devision can operate in a privacy first mindset while still seeing huge growth YoY. Where-as if Google operated in a don't be evil/privacy first mindset, they'd loose substantial revenue and likely no longer be profitable.