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Since Hulu doesn't use scarce radio spectrum, I wonder how applying this restriction to them is rationalized.
by hirundo 4y ago
Since Hulu doesn't use scarce radio spectrum, I wonder how applying this restriction to them is rationalized.
- enragedcacti 4y agoThis isn't being applied by the FCC, its being implemented in a response to public and political feedback, presumably on the basis that Disney allows advertising on most of their other ad-supported platforms which have more conservative audiences. Axios didn't do a particularly good job of clarifying the relevance of information about broadcasters in their piece.
- meragrin_ 4y ago> its being implemented in a response to public and political feedback Do you honestly believe that? I have little doubt it was more along the lines of cross-checking their ad revenue with the rest of Disney and saw Hulu was performing atrociously due to excluding political issue ads. This just happens to be a "good story" alternative to saying they want more money.
- enragedcacti 4y agoFair enough, I definitely wouldn't put it past Disney.