> I'm glad that Meta is martyring itself to push things forward. Framing it as a service to society is wrong. It was simultaneously a rebranding to escape the

> I'm glad that Meta is martyring itself to push things forward. Framing it as a service to society is wrong. It was simultaneously a rebranding to escape the stain of the Facebook brand name, and a business decision to bet the farm that everyone in the future is going to want to extend the social isolation/faux-social-interaction of social media into a replacement for the real world. VR is still a solution in search of a problem. FB looked at the only lunch they had left that wasn't being eaten by TikTok and others, and doubled down on it.