3 ms·
While I think that's true, my point is that product quality in the long run isn't best represented by engagement now because Facebook is already soaking up all
by sherwin 15y ago
While I think that's true, my point is that product quality in the long run isn't best represented by engagement now because Facebook is already soaking up all the engagement. Engagement is not going to grow quickly when you have two very similar products, one which has almost complete dominance, and a new one.
And, yes, in 2006 Facebook was the underdog compared to Myspace but had high engagement levels, but at that point not everyone had a Myspace. There was plenty of people who have never used a social network before. Whereas today, everyone has a Facebook.
So engagement shift from Facebook to G+ (if it happens eventually) will be very slow at first, but I think that in the long run, people will choose the better product.
- badclient 15y agoThat is like saying google.com when it launched should have had low engagement because there was also yahoo.com as the dominant player. It makes no sense. Google.com had crazy engagement because the product rocked. It did have a gradual growth because it took a while for people to hear about it but when they did try it, they got glued. Same with facebook. I simply don't see many people getting glued to google+. Now you can argue that it's because not a lot of people are on it to which I counter that 40+M people are on it; way more than enough for a good product to score engagement. You can also argue that 40+M members are too isolated groups, to which I say who's fault is that? A big part of doing social is having a growth and engagement strategy. The only strategy google seemed to have is to slap a G+ signup button on their homepage. All that has done is deliver false signs of success.