It facilitates communication which is specially important when discussing wheater events that can cause harm. Example: "The Zoe heatwave is comming" "The Zoe h

It facilitates communication which is specially important when discussing wheater events that can cause harm. Example: "The Zoe heatwave is comming" "The Zoe heatwave has increased in severity" "Local Officials decided to restrict forest activies due to Zoe heatwave" By glance, or just reading titles, an average person knows about the danger and it's incomming. It's harder to get that information on unnamed weather phenomems. Example: "A heatwave is comming" "A heatwave is worse than expected" "Local Officials decided to restrict forest activies due to incoming heatwave" NOAA info on related subject https://oceanservice.noaa.gov/facts/storm-names.html https://oceanservice.noaa.gov/facts/storm-names.html