You're sort of touching on two of the important metrics; product views per session, and page views per product view. You want to maximize the former, and minimi

You're sort of touching on two of the important metrics; product views per session, and page views per product view. You want to maximize the former, and minimize the latter. Why would you want to maximize the former? Stickiness. Your customer will be more likely to stay around and purchase, whether it's now, or later, if they see a lot of different products-- even if they aren't finding what they're looking for (which, btw, is impossible to divine from this metric). "What if because the consumer had to click around more you actually had less sales?" That's very difficult to measure-- you can't assume that a customer at the browse portion of the funnel is able to find what they're looking for or not, just by looking at the number. You might want to look at the number of add-to-cart actions per product view for a better answer to that question.