Controlling AR is the what they're fighting for, it should be plainly obvious to Zuckerberg now that Facebook really screwed up by not building a mobile hardwar

Controlling AR is the what they're fighting for, it should be plainly obvious to Zuckerberg now that Facebook really screwed up by not building a mobile hardware platform while Apple and Google did. It's too late for that but they're actually really in the running for releasing the best hardware platform for AR. He talks a lot about the Ready Player One VR Metaverse idea but really it's more about getting glasses on your face that brings IG/WhatsApp/FB/ETC into the room and world around you, same thing Apple is working towards too. If he doesn't pull it off Meta will essentially always be in a position of weakness against Google and Apple who control the only platforms that matter going forward. Whoever manages to make the iPhone of AR will essentially be the conduit between all human interaction and IRL commerce going forwards. Zuckerberg realizes just how locked down the next generation of platforms are gonna be and how it's gonna become very difficult for his existing products to make money in that space if he doesn't have a beachhead on it.