"Facebook cares a great deal about its users--advertisers." The elephant in the room is advertising tracking. Nothing to facebook matters. If I as an advertis

"Facebook cares a great deal about its users--advertisers." The elephant in the room is advertising tracking. Nothing to facebook matters. If I as an advertiser can't see what I am paying for, I am leaving. Advertisers DO NOT want to pay for impressions - they want to pay for conversions (clicks/installs/etc). Without a way to see if a particular ad spend converted - all ad spend ends. Facebook could now be doomed. Apple has changed its policies [1] to help its users to remove advertiser tracking. Mobile has taken over almost all impressions. "They're throwing whatever they can think of at the wall to see if anything sticks." They are beyond fucked here. Whatever they create, apple is blocking tracking. So new products/features do NOT matter. They need a way to figure out tracking - I don't have a solution (besides leaving and just using apple store iads). https://www.theverge.com/2021/4/27/22405474/apple-app-tracking-transparency-ios-14-5-privacy-update-facebook-data https://www.theverge.com/2021/4/27/22405474/apple-app-tracki...