IMO this is the normal lifecycle of any social media. I would even argue that advertising just a part of it. Kids think its cool and use it -> Slightly older g

IMO this is the normal lifecycle of any social media. I would even argue that advertising just a part of it. Kids think its cool and use it -> Slightly older generation enters because its cool with the kids -> even older generation enters -> now its cringe for the kids -> they find something else. Add on top the fact that the business model incentive is to push as many ads as possible and any medium is transformed from an exclusive sharing space to a public square with your awkward aunt and a million ads. TikTok is not escaping this. Its still early and people share a lot of intimate things on there (and they are proud that they can do it), but that will quickly change as it becomes more mainstream.