Part of the basic issue with that kind of "opt out" system is that the users who will pay for no ads probably have more disposable income and are therefore desi

Part of the basic issue with that kind of "opt out" system is that the users who will pay for no ads probably have more disposable income and are therefore desirable advertising targets. I believe I've heard it said that Hulu makes _more_ money per user on "with-ads" tier users than those that pay extra to remove the ads.