Here is Adam Mosseri, "Head of Instagram at Instagram", talking about why Instagram is leaning into Reels videos: https://twitter.com/mosseri/status/1551890839

Here is Adam Mosseri, "Head of Instagram at Instagram", talking about why Instagram is leaning into Reels videos: https://twitter.com/mosseri/status/1551890839584088065 https://twitter.com/mosseri/status/1551890839584088065 He says users are using Reels more, even though they say they don't want Reels. Replies say content creators are reluctantly making Reels because the algorithm favors Reels over regular posts. Ironically, he posted this on Twitter (as a video) because it's a better medium for reaching Instagram users?