Not all email marketing is bad - most of it isn't, really. 90% of stuff you likely subscribed to at some point for whatever reason (Free gift, discount, purchas

Not all email marketing is bad - most of it isn't, really. 90% of stuff you likely subscribed to at some point for whatever reason (Free gift, discount, purchase, interested in their content, whatever) - and most things have an unsubscribe so it's a simple matter to remove yourself. Most of the other 10% goes to spam anyway and I never see it. Apart from the obvious spam that I never see anyway, I very rarely get emails that I didn't intend to receive.