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> Facebook cares a great deal about its users--advertisers Anyone who's tried to use their advertiser tools is unlikely to agree with this. Hard to remember an

> Facebook cares a great deal about its users--advertisers Anyone who's tried to use their advertiser tools is unlikely to agree with this. Hard to remember any software I've used with a worse user interface in recent memory.

pmx 4y ago
Google ads is pretty bad too but facebook's business portal / ad manager / whatever they call it this week almost seems to be designed to be a nightmare to use on purpose. I sincerely hope a player comes along to disrupt this market with a product that is actually nice to use and offers decent customer support - these shouldn't be unrealistic wishes!
- qikInNdOutReply 4y ago
  Haha, they AB tested on there "customers" to get them to overspend and dark patterned even the imperators salon. This is hellarious.
  - dvfjsdhgfv 4y ago
    Actually I think this could be the reason. Given the sufficient number of A/B testing, it may turn out the more complex the interface is, the more likely the customer is likely to (make the mistake of) spending more.
- rchaud 4y ago
  There's no way to disrupt that market without first owning the audience. Facebook and Google can afford to build awful ad management software, because that's the only way advertisers can reach their audiences.
prox 4y ago
I need to explain the user interface of Facebook to one of my clients but it would be a lot easier if the interface didn’t change every week and it didn’t had 4 points of contact for settings all in different places. I guess design by committee is at work here.
- geesejuggler 4y ago
  My guess is that (just like other big players) they have a team for each part/page/section of their platform. There is no cohesive product vision and no product principles (promises) to the users.
badpun 4y ago
Perhaps it's the classical case of enterprise software - the people who make the call to spend on Facebook ads mostly don't have to work with the advertiser UI themselves - they have underlings for that.
whywhywhywhy 4y ago
Remember teaching people how to navigate and use that is a whole industry for them too. Pretty sure you can do courses and get certified in it.
jahnu 4y ago
Experimented with it recently to see if we could advertise to people with an interest in our audio plugins. Ended up with a bunch of likes from mostly single mothers in Mexico who didn't seem at all interested in spectral audio processing :'(

pmx 4y ago

Google ads is pretty bad too but facebook's business portal / ad manager / whatever they call it this week almost seems to be designed to be a nightmare to use on purpose. I sincerely hope a player comes along to disrupt this market with a product that is actually nice to use and offers decent customer support - these shouldn't be unrealistic wishes!

qikInNdOutReply 4y ago
Haha, they AB tested on there "customers" to get them to overspend and dark patterned even the imperators salon. This is hellarious.
- dvfjsdhgfv 4y ago
  Actually I think this could be the reason. Given the sufficient number of A/B testing, it may turn out the more complex the interface is, the more likely the customer is likely to (make the mistake of) spending more.
rchaud 4y ago
There's no way to disrupt that market without first owning the audience. Facebook and Google can afford to build awful ad management software, because that's the only way advertisers can reach their audiences.

prox 4y ago

I need to explain the user interface of Facebook to one of my clients but it would be a lot easier if the interface didn’t change every week and it didn’t had 4 points of contact for settings all in different places. I guess design by committee is at work here.

geesejuggler 4y ago
My guess is that (just like other big players) they have a team for each part/page/section of their platform. There is no cohesive product vision and no product principles (promises) to the users.

badpun 4y ago

Perhaps it's the classical case of enterprise software - the people who make the call to spend on Facebook ads mostly don't have to work with the advertiser UI themselves - they have underlings for that.

whywhywhywhy 4y ago

Remember teaching people how to navigate and use that is a whole industry for them too. Pretty sure you can do courses and get certified in it.

jahnu 4y ago

Experimented with it recently to see if we could advertise to people with an interest in our audio plugins. Ended up with a bunch of likes from mostly single mothers in Mexico who didn't seem at all interested in spectral audio processing :'(