TBH this is also exactly what Google tried to do with Google+ back in the day. Facebook was a new model that provided online folks with a new and more personal

TBH this is also exactly what Google tried to do with Google+ back in the day. Facebook was a new model that provided online folks with a new and more personal experience, which scared Google management, so they tried to pivot the whole company to become a social network, including forcing their users to abandon their pseudonyms and reveal their irl identity, despite the original implicit social contract allowing pseudonyms. It was idiotic. You would think Facebook would have learned from their primary competitor's (at the time) mistake.