In most of my professional career (B2B), we didn't use any scraped data in our marketing system. We relied strictly on opt-in forms or in-person event data (som

In most of my professional career (B2B), we didn't use any scraped data in our marketing system. We relied strictly on opt-in forms or in-person event data (some gray areas existed here). However, you've unwittingly touched on one of the philosophical divisions that exist in most organizations between Marketing and Sales: Sales departments in general have a much more "liberal" idea of who is email-able. The idea being, "what's the rule against me just emailing someone about something"? Well, you give a mouse a cookie and before you know it Sales has an entire email automation system to themselves. So if you look at an expensive sales tool like Outreach or Salesloft and ask, "what's the difference between this and a normal email automation tool" the answer is a lot of money and a lot of looking the other way. So to give you a window into the politics of a GTM organization, most companies keep kind of a curtain of plausible deniability between their "inbound"/optin-based marketing and their outbound sales systems.