Poor comparison was also my first thought. Taco bell and McDonald's fundamentally do different things (although they seem to be expanding into each other turf w

Poor comparison was also my first thought. Taco bell and McDonald's fundamentally do different things (although they seem to be expanding into each other turf with things like nacho fries), but Facebook and TikTok really don't, neither does Twitter or Instagram or any other social network (even email for that matter, the oldest social network). They're communication tools. On all of these platforms you can post video, images, and text either privately or publicly. I can use Facebook the same way someone might use Twitter. I can post only images to TikTok or Facebook and forget about Instagram. I cannot buy a hamburger and taco bell, or tacos and tostada's at McDonald's. A better comparison would be saying that Chili's saw Applebee's have a great year and decided to make the inside decor and outside building look more like Applebee's. Both restaurants basically serve a bit of all types of food and the menus probably overlap heavily.