4 ms·
I guess clicks are the primary metric Google has to evaluate the quality of the ad; if the ad is rarely clicked they can assume it's not relevant to the keyword
by jhugo 4y ago
I guess clicks are the primary metric Google has to evaluate the quality of the ad; if the ad is rarely clicked they can assume it's not relevant to the keyword.
The other thing is that impressions have a non-zero (albeit generally low) value for the advertiser, but Google doesn't charge for them. So they have an incentive to disable ads with that profile.