Then you make burgers hip again. You extend the menu. You bring out cool new styles. You advertise hard. You give samples, you discount, you run specials, you c

Then you make burgers hip again. You extend the menu. You bring out cool new styles. You advertise hard. You give samples, you discount, you run specials, you collab with others. 100 things you can do to reinvigorate your 'boring Burger' business. You don't just pivot to copycat the tacos business years late. Why would customers go to you rather than staying with their Taco brand of choice?