Apple brought the sensibilities that made their computers interesting to other consumer electronics. Facebook seems to be doing the opposite and trying to mimic

Apple brought the sensibilities that made their computers interesting to other consumer electronics. Facebook seems to be doing the opposite and trying to mimic whatever's popular. The only "Facebook" sensibility they ever bring to the table seems to be figuring out ways to over-optimize and over-monetize until the golden-egg-laying-goose dies.