When i ran my little side hustle, almost all of my customers cared about only 2 things (related to your question): 1) They wanted training on any software. The

When i ran my little side hustle, almost all of my customers cared about only 2 things (related to your question): 1) They wanted training on any software. These were not "techies". These people who ran or worked in small businesses, and did not care if their machine was Windows, or their apps were Microsoft or whatever...as long as they were trained, and ideally some training/hep docs were available to them, they were happy. 2) As long as files that they needed to send/receive with/from their customers and other partner firms was ok, and not botched/messed up...then they were happy. For some of my customers, this became the biggest sticking point, and some times not in their control. For some customers, i could pivot them into different directions, for example, create web portals so their customers didn;'t need Word docs sent to them in the first place, or maybe send a PDF (exported from LibreOffice), etc. Some customers were open to different directions, others felt uncomfortable. I will add that if i were a better sales person (I'm a way better wingman to sales, but not great at closing slaes on my own)...for item #2 above, there were plenty of opportunities to create apps/services that could be sold to customers to semi-automate the creatuion of more "conventional" office file formats. I had little success, not because of tech constraints, but moreso because i could not close deals. The challenge is changing the minds of customers towards solutions that could be cheaper, better in the long term...Microsoft's hold on business mindshare is not easy to undo.