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Probably because Amazon is better at retail sales. For larger companies both Amazon and Google give an enormous amount of incentives to secure the accounts, so
by lucasbm 4y ago
Probably because Amazon is better at retail sales. For larger companies both Amazon and Google give an enormous amount of incentives to secure the accounts, so they have lower margins. Where they thrive is with smaller and medium businesses. Amazon is better at the market of selling to the average joe.
- the_duke 4y agoMicrosoft is also good at upselling Azure through existing customer relationships, and almost every company is a Microsoft customer. Sales also just isn't in Googles DNA. It's an uphill battle for Google.
- ghaff 4y agoAWS was actually able to add enterprise sales after realizing it needed to. Not clearly Google has done nearly as good a job.
- HeyItsMatt 4y agoGoogle has a cash cow and isn't hungry. Their employees can half-arse the rest of their business and still be confident they'll get paid at the end of the week. Amazon's retail arm bled when AWS was started, and still bleeds. Success is a matter of urgency.