>Do your scare quotes mean you think it's unreasonable? It's supply and demand, isn't it? No, it's not reasonable when you're forced to go through a middleman

>Do your scare quotes mean you think it's unreasonable? It's supply and demand, isn't it? No, it's not reasonable when you're forced to go through a middleman who adds little to no value to the transaction and wants to take a massive cut. Ford is legitimately worried about dealership greed jeopardizing the success of the F-150 Lightning[1] and EV's in general, so they're moving towards direct to customer online sales for their EV's[2]. They've arguably been burned by greedy dealerships in the past with the Focus RS[3]. [1] https://www.thestreet.com/lifestyle/cars/ford-warns-dealers-against-f-150-lightening-price-gouging https://www.thestreet.com/lifestyle/cars/ford-warns-dealers-... [2] https://arstechnica.com/cars/2022/06/ford-wants-to-sell-evs-online-only-with-no-dealer-markups-says-ceo-farley/ https://arstechnica.com/cars/2022/06/ford-wants-to-sell-evs-... [3] https://www.thetruthaboutcars.com/2017/07/barks-bites-focus-rs-dead-dealers-blame/ https://www.thetruthaboutcars.com/2017/07/barks-bites-focus-...