What IS web3 then? if we take Crypto out, isn't Web 3 basically Web 1? Instead of monolithic social networks of Web 2, We go back to independent self ownership

What IS web3 then? if we take Crypto out, isn't Web 3 basically Web 1? Instead of monolithic social networks of Web 2, We go back to independent self ownership of Web 1 when anybody could run a email or Web server as first class citizen? And if so, hasn't market effectively spoken against it? We CAN have independent self owned systems now ; populace just doesn't give a damn - you need to be on social network to be seen or heard :-(