Basically, it would kill the author to write a blog post. Death as in the death of sympathy, attention, notice, psychological affirmation, pride, sharing, hype

Basically, it would kill the author to write a blog post. Death as in the death of sympathy, attention, notice, psychological affirmation, pride, sharing, hype, superficial outrage and the death of this comment thread of hundreds of comments after only a handful of hours. There's a reason why people use Twitter, because it really would be their (superficial) death not to.