"hated" doesn't matter unless customers actually change their behaviour. Companies will get screwed over on low cost RFPs again and again and again and do nothi

"hated" doesn't matter unless customers actually change their behaviour. Companies will get screwed over on low cost RFPs again and again and again and do nothing about it but whine. Customer satisfaction only has value if it drives additional sales, but plenty of orgs do not care. Accenture and IBM have been doing this for decades. They do it because it works.