I guess the tradeoff is that underselling allows you to juice your CLV estimates even more with inflated upsell figures. From a purely cynical perspective, whi

I guess the tradeoff is that underselling allows you to juice your CLV estimates even more with inflated upsell figures. From a purely cynical perspective, which is best probably depends on the market and maturity of the business and cost of sale: can you tell more convincing stories about ability to keep doubling the number of new customers walking through the door like you did over the last few months, or how your product is so good larger customers are going to keep doubling their spend every few months like most of them did recently...