This is absolutely on the mark. When I worked at IBM, we would do community outreach in area schools. None of the kids we were mentoring had even a clue about I

This is absolutely on the mark. When I worked at IBM, we would do community outreach in area schools. None of the kids we were mentoring had even a clue about IBM. Only the older teachers even remembered IBM. This was a bracing experience. The brand had been destroyed by not having any customer facing products.