I think it hurts the resale value of their vehicles IMO. How much that hurts the retail value is dependent on the customer base. Like you said, if the base is l

I think it hurts the resale value of their vehicles IMO. How much that hurts the retail value is dependent on the customer base. Like you said, if the base is like the classic apple user who just wants the newest shiniest tech, then they already expect the cost of the vehicle to be sunk. But Apple's goal isn't market penetration, exclusivity is part of their brand. Tesla on the other hand seems to have a goal of replacing as many gas cars with EVs as possible. I think marketing exclusivity conflicts with the goal of market penetration, and the only reason it hasn't become a problem yet is because everyone assumes their car is losing value already. But if Tesla wants to sell a car to the other more frugal 90% of the population, they're going to have to cut this shit out.