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I don't think this kind of behavior is going to impact their sales, because frankly, they long ago passed the point where you have to be willing to completely d
by galdosdi 4y ago
I don't think this kind of behavior is going to impact their sales, because frankly, they long ago passed the point where you have to be willing to completely drink the koolaid and not care about your privacy/independence and treat your car as just another SaaS software product you essentially rent, even if you did pay upfront.
Much like how Lay's will not lose any customers if it's revealed they actually are slightly fattier and unhealthier than everyone already knows they are -- anyone who really would care already stopped eating them, the customers left don't care.
- teawrecks 4y agoI think it hurts the resale value of their vehicles IMO. How much that hurts the retail value is dependent on the customer base. Like you said, if the base is like the classic apple user who just wants the newest shiniest tech, then they already expect the cost of the vehicle to be sunk. But Apple's goal isn't market penetration, exclusivity is part of their brand. Tesla on the other hand seems to have a goal of replacing as many gas cars with EVs as possible. I think marketing exclusivity conflicts with the goal of market penetration, and the only reason it hasn't become a problem yet is because everyone assumes their car is losing value already. But if Tesla wants to sell a car to the other more frugal 90% of the population, they're going to have to cut this shit out.
- rootusrootus 4y agoI agree, I don't think in the near term this affects their sales. They've cultivated a myth of technological superiority that works with less sophisticated consumers, while at the same time offering fewer features than all of the competition. I mean, heck, even a Nissan Rogue has a 360* camera that Tesla doesn't offer. Auto wipers that actually work. CarPlay, etc.