> And also we are likely entering into a recession which will also hit them. This is a key insight. The Shopify powered shops I buy from are luxury expenditure

> And also we are likely entering into a recession which will also hit them. This is a key insight. The Shopify powered shops I buy from are luxury expenditure. The small producers who make nice stuff at high prices. The last couple of months I've been buying significantly less from them as inflation has cut into disposable income and, where I need a product, buying a cheaper alternative from eBay or Amazon. If others have been cutting back extra expenditure like I have, that's going to compound the post-pandemic online shopping slump.