> Wanting more privacy can be an ends in itself. People who are willing to jump through hoops to marginally increase their privacy and the companies willing to

> Wanting more privacy can be an ends in itself. People who are willing to jump through hoops to marginally increase their privacy and the companies willing to similarly jump through hoops to cater to these people are a subset of the overall population. Gotta break out of this subset to achieve the wide adoption OP was talking about.