I agree that it's a techy branding, absolutely. I didn't finish my thought, sorry about that: I meant that it's up to us the techies to push what's of objectiv

I agree that it's a techy branding, absolutely. I didn't finish my thought, sorry about that: I meant that it's up to us the techies to push what's of objectively better quality into the spotlight for the non-tech users to adopt. And I do that when the opportunity arises.