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We did some NFT stuff as well. Adding support for NFTs is not that hard to do. Some block chain contracts and some marketing. It definitely didn’t involve sig

We did some NFT stuff as well. Adding support for NFTs is not that hard to do. Some block chain contracts and some marketing. It definitely didn’t involve significant costs nor the reason for these layoffs. The issue is the market growth that Shopify saw at the beginning of the pandemic is pulling back. And also we are likely entering into a recession which will also hit them. I am surprised they didn’t cut deeper.

pbowyer 4y ago
> And also we are likely entering into a recession which will also hit them. This is a key insight. The Shopify powered shops I buy from are luxury expenditure. The small producers who make nice stuff at high prices. The last couple of months I've been buying significantly less from them as inflation has cut into disposable income and, where I need a product, buying a cheaper alternative from eBay or Amazon. If others have been cutting back extra expenditure like I have, that's going to compound the post-pandemic online shopping slump.