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After all of this work you will run into a deeper, more disappointing aspect of paying for google search ads: There is a relatively high floor to the number of
by rsync 4y ago
After all of this work you will run into a deeper, more disappointing aspect of paying for google search ads:
There is a relatively high floor to the number of clicks your ads generate - if they don’t meet this, they will be disabled for being “low quality”.
We ran into this in the pre-Adblock era when we thought targeted search ads were a good fit for rsync.net. Google would rather show no ads at all for a search term than show a rarely clicked ad.
Frustrating for us, but on a deeper level a betrayal of the entire promise of search advertising: the idea that there is one magic search out there for your truly unique product and the search engine brings them together.
That was all bullshit because niche searches were not allowed (unless we were willing to pay 50x for them).
- jhugo 4y agoI guess clicks are the primary metric Google has to evaluate the quality of the ad; if the ad is rarely clicked they can assume it's not relevant to the keyword. The other thing is that impressions have a non-zero (albeit generally low) value for the advertiser, but Google doesn't charge for them. So they have an incentive to disable ads with that profile.