> I don't think they fell for anything. I think it's more likely that they saw an opportunity to make some money and had a loose enough moral compass to go thro

> I don't think they fell for anything. I think it's more likely that they saw an opportunity to make some money and had a loose enough moral compass to go through with it. But even this means they fell for it. There’s very little money in providing access to NFTs in the short term. The money is made by dumping over hyped projects (ex: anything BAYC puts out). What Shopify probably saw were the transaction amounts that OpenSea was doing, and thought they could jump on that business thinking it was any sort of long term model. They “fell” for it because they thought building a branch of their business out for NFTs was a good idea. Anyone could have seen this was a bad idea, and not a great way to make money, and also something that would die and fall apart in a few months.