Why this is relevant: it's an object lesson playing out in real time that when you pivot away from a successful model (photo-based social media) due to FOMO fro

Why this is relevant: it's an object lesson playing out in real time that when you pivot away from a successful model (photo-based social media) due to FOMO from a rival app with a different emphasis (TikTok) you'll probably alienate your existing user base while not succeeding in pulling in the numbers you thought your pivot would achieve. (And being a Facebook-owned company, I'm personally rooting for this to be the demise of Instagram.)