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Kylie Jenner and Kim Kardashian attack Instagram video pivot; company shrugs

5 points by mikece 4y ago

smoldesu 4y ago
Glad to see 9to5mac reporting on the important things in the industry.
- mikece 4y ago
  What makes this interesting is: What are the downstream impacts when a service on which people/influencers are making serious money (like Jenner and Kardashian) decide to pivot and change their focus just because some new app (TikTok) has burst onto the scene? As a photographer I am ready to ditch Instagram as well because they are no longer the photo-centric app I joined to use. I find it interesting that mega-influencers are also not happy about the video pivot. Heck, this might be what is necessary to re-launch Flickr as a top-flight social app (while ditching a Facebook-connected app along the way).
  - smoldesu 4y ago
    Mega-influences don't give a shit, it ultimately comes down to the money and what their managers tell them. If your agency says to post a TikTok at noon, you do it. If you get an ad sponsorship on Instagram, then you're downloading the app. It's fun to imagine arbitrary acts of protest like this causing an impact, but to what end? People will just do the Cupid Shuffle through Snapchat, Instagram and TikTok, looping through the platforms and playing Russian Roulette with data privacy. You're welcome to root for any side you want, but the only outcome of this scenario is the rich getting richer. That's why I commented on this in the first place, that it's asinine that any newsletter taking itself seriously would report on a celebrity stunt like this. What's next, do the editors have some hot takes on Kanye West that they'd like to make relevant to Apple products?
EddieDante 4y ago
Can't they do OnlyFans instead?
- awlkjlket 4y ago
mikece 4y ago
Why this is relevant: it's an object lesson playing out in real time that when you pivot away from a successful model (photo-based social media) due to FOMO from a rival app with a different emphasis (TikTok) you'll probably alienate your existing user base while not succeeding in pulling in the numbers you thought your pivot would achieve. (And being a Facebook-owned company, I'm personally rooting for this to be the demise of Instagram.)
rvz 4y ago
If it makes the TikTok lovers feel any better, the same person (Kylie Jenner) detested Snapchat's redesign years ago [0] which literally brought its stock down as they left Snapchat to be more active on Instagram. Now they are complaining and are annoyed by the redesign changes made by Instagram and may ditch Instagram for TikTok if they wanted. Either way the point is, every platform screws over their users over time and as soon as the next addictive hit is available, they will setup shop over there with the sheep following them and once a undesirable change has been done, they will ditch the old platform and will be more active on the new one. TikTok won't be any different. An evergreen rinse and repeat cycle. [0] https://markets.businessinsider.com/news/stocks/snap-stock-price-kylie-jenner-snapchat-tweet-year-ago-2019-2-1027973126 https://markets.businessinsider.com/news/stocks/snap-stock-p...

5 points by mikece 4y ago

smoldesu 4y ago

Glad to see 9to5mac reporting on the important things in the industry.

mikece 4y ago
What makes this interesting is: What are the downstream impacts when a service on which people/influencers are making serious money (like Jenner and Kardashian) decide to pivot and change their focus just because some new app (TikTok) has burst onto the scene? As a photographer I am ready to ditch Instagram as well because they are no longer the photo-centric app I joined to use. I find it interesting that mega-influencers are also not happy about the video pivot. Heck, this might be what is necessary to re-launch Flickr as a top-flight social app (while ditching a Facebook-connected app along the way).
- smoldesu 4y ago
  Mega-influences don't give a shit, it ultimately comes down to the money and what their managers tell them. If your agency says to post a TikTok at noon, you do it. If you get an ad sponsorship on Instagram, then you're downloading the app. It's fun to imagine arbitrary acts of protest like this causing an impact, but to what end? People will just do the Cupid Shuffle through Snapchat, Instagram and TikTok, looping through the platforms and playing Russian Roulette with data privacy. You're welcome to root for any side you want, but the only outcome of this scenario is the rich getting richer. That's why I commented on this in the first place, that it's asinine that any newsletter taking itself seriously would report on a celebrity stunt like this. What's next, do the editors have some hot takes on Kanye West that they'd like to make relevant to Apple products?

EddieDante 4y ago

Can't they do OnlyFans instead?

awlkjlket 4y ago

mikece 4y ago

Why this is relevant: it's an object lesson playing out in real time that when you pivot away from a successful model (photo-based social media) due to FOMO from a rival app with a different emphasis (TikTok) you'll probably alienate your existing user base while not succeeding in pulling in the numbers you thought your pivot would achieve. (And being a Facebook-owned company, I'm personally rooting for this to be the demise of Instagram.)

rvz 4y ago

If it makes the TikTok lovers feel any better, the same person (Kylie Jenner) detested Snapchat's redesign years ago [0] which literally brought its stock down as they left Snapchat to be more active on Instagram. Now they are complaining and are annoyed by the redesign changes made by Instagram and may ditch Instagram for TikTok if they wanted. Either way the point is, every platform screws over their users over time and as soon as the next addictive hit is available, they will setup shop over there with the sheep following them and once a undesirable change has been done, they will ditch the old platform and will be more active on the new one. TikTok won't be any different. An evergreen rinse and repeat cycle. [0] https://markets.businessinsider.com/news/stocks/snap-stock-price-kylie-jenner-snapchat-tweet-year-ago-2019-2-1027973126 https://markets.businessinsider.com/news/stocks/snap-stock-p...