People will tell you this essential approach lots of different ways, but here is my attempt. Hopefully this phrasing helps. - Find a problem people have, ideal

People will tell you this essential approach lots of different ways, but here is my attempt. Hopefully this phrasing helps. - Find a problem people have, ideally something they are paying to solve now (this includes hiring people to solve it). - Write down/screenshot the places online/offline where you have seen people indicating that they have this problem and are paying to solve it. - Make a solution that is different in some way that is important to some subset of people (e.g. "X, but it works with Linode" or "Y, but it's in Portuguese"). Sometimes, the people posting/asking about solutions to the problem will ask specific questions that tell you how to differentiate. - Post your solution in the same places you saw people talking about the problem This has worked for me in the past, hopefully this approach will help you. The key point here is obviously that you know where and who to sell to before you make anything, so you are more likely to be able to sell your offering once you make it.