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I believe something similar happened with IBM. In the 90s, IBM was a household brand name that ranked up there with Coca Cola. Even in 2007 it was 5th on the Gl
by thedougd 4y ago
I believe something similar happened with IBM. In the 90s, IBM was a household brand name that ranked up there with Coca Cola. Even in 2007 it was 5th on the Global 500 [1].
However, IBM pulled out of the consumer market. Watson on Jeopardy (c 2011) was their last public stunt. Their TV commercials became more and more abstract and eventually they were out of mind for the average person. So as one day, people no longer thought of IBM when they thought about who can solve big technology problems.
Of course, IBM suffers from many other problems, but I think you're on to something about the importance of doing consumer well to support your enterprise business when you're a large tech company.
1. https://brandirectory.com/rankings/global/2007/table https://brandirectory.com/rankings/global/2007/table
- 2sk21 4y agoThis is absolutely on the mark. When I worked at IBM, we would do community outreach in area schools. None of the kids we were mentoring had even a clue about IBM. Only the older teachers even remembered IBM. This was a bracing experience. The brand had been destroyed by not having any customer facing products.
- deleted 4y ago[deleted]
- rileymat2 4y agoYour comment on IBM ads reminds me exactly of GE circa 2006, advertising on Meet the Press with incredibly generic commercials saying nothing.