The quote is: It's a constant pain point that even in this thread people are conflating marketing with advertising. The reality is that advertising is probably

The quote is: It's a constant pain point that even in this thread people are conflating marketing with advertising. The reality is that advertising is probably one of the lowest ROIs of a marketing department. To expand on the "advertising is probably one of the lowest ROIs of a marketing department" bit, marketing advertising is for brand building. That's those very expensive branded videos, banner ads etc. It's a very specific type of advertising which is generally pretty untargeted and doesn't aim at specific actions. This is NOT search engineering advertising, which is highly targeted and typically part of the sales, not marketing department.