It's rather telling that the ad tools on platforms are becoming the biggest facet of development jobs in social media. In looking through them myself, I've noti

It's rather telling that the ad tools on platforms are becoming the biggest facet of development jobs in social media. In looking through them myself, I've noticed how gamified and geared towards addiction they have become. Platforms encourage users to "experiment" until they find our what works, and everyone has to figure out how to target audiences properly, and the configuration options are very intense and varying (based on what is trending) each time... It's almost like playing roulette in a casino. Lord have mercy on all the inexperienced kids and others who just want to create videos and have them seen when they try ads... A lot of experimental money is gambled away on ads daily... I'm pretty sure it's a big pile of income annually for platforms.