The article claims that the ad is a lot more wordy than ads today, which they attribute to decreased attention spans. Which may have something to do with it, bu

The article claims that the ad is a lot more wordy than ads today, which they attribute to decreased attention spans. Which may have something to do with it, but I suspect the real reason in this case is that the ad looks like an article. It looks more like an unattributed sponsored post than an ad.