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This is super insightful, especially the last point which makes a lot of sense yet feels counterintuitive in practice.

• legitster 4y ago
  My wife freaking loves getting catalogues in the mail. We enjoy looking at specials when we shop. There are brands I have signed up for product alerts from. It's one of those things where you ignore the kinds of marketing you like and get mad at the ones you don't.
  • nl 4y ago
    This is a good point, but this is advertising not marketing. From the OP: It's a constant pain point that even in this thread people are conflating marketing with advertising
    • Ma8ee 4y ago
      OP never said that advertising is not marketing. Read OP’s next sentence. The point is that marketing is not only advertising.
      • nl 4y ago
        The quote is: It's a constant pain point that even in this thread people are conflating marketing with advertising. The reality is that advertising is probably one of the lowest ROIs of a marketing department. To expand on the "advertising is probably one of the lowest ROIs of a marketing department" bit, marketing advertising is for brand building. That's those very expensive branded videos, banner ads etc. It's a very specific type of advertising which is generally pretty untargeted and doesn't aim at specific actions. This is NOT search engineering advertising, which is highly targeted and typically part of the sales, not marketing department.