I know a surgeon who invested €10k/month in Google ads for a while just to get a few patients per month. CPC was €10 or so. Absolutely nuts, you’d think. But on

I know a surgeon who invested €10k/month in Google ads for a while just to get a few patients per month. CPC was €10 or so. Absolutely nuts, you’d think. But one procedure nets him €8k, and he said that those ads are absolutely vital to him - without Google ads, his revenue suffered greatly. His campaign was setup wrong for a while and he immediately noticed because people stopped booking surgery with him.