> while absolutely loathing marketing in general You're mostly describing bad or poorly targeted advertising. It's not only a cost on society but also a huge a

> while absolutely loathing marketing in general You're mostly describing bad or poorly targeted advertising. It's not only a cost on society but also a huge and largely avoidable waste of the businesses' resources. It's frustrating to see so many businesses squandering their limited promotional resources on poorly targeted advertising that is certainly under-performing, if not actively damaging their brand. It keeps happening because too many rank-and-file marketers are incompetent at their jobs and too many business owners don't understand how to effectively measure and manage the performance of the marketing department.