> "getting the word out" To be even more precise (or pedantic), "getting the word out" (aka generating awareness) in general is called "Promotion." Advertising

> "getting the word out" To be even more precise (or pedantic), "getting the word out" (aka generating awareness) in general is called "Promotion." Advertising is a form of promotion. So is "word-of-mouth" and public relations (aka press relations). All of them fall under the broad responsibility of "Marketing."