I've been recruiting a marketer for some time and eventually gave up and assumed the role myself and I can concur this. The vast majority of marketers just kno

I've been recruiting a marketer for some time and eventually gave up and assumed the role myself and I can concur this. The vast majority of marketers just know how to show activity but have no idea how to track, optimize and actually convert clients. Let alone find creative ways that are not just "test more ads" and "create more content". Even simply tracking ROI across the marketing/sales funnel is too much to ask