4 ms·

I think your response is valid. Pedantic, but valid. I read into Carmack's post and interpreted it as him meaning "advertising", and then used the same nomencla

by oehpr 4y ago

I think your response is valid. Pedantic, but valid. I read into Carmack's post and interpreted it as him meaning "advertising", and then used the same nomenclature he used. You are right to say that this is imprecise. Honestly now I'm not sure what he meant by Marketing. I still think he meant "getting the word out" Which would fall on advertising in all it's lovely forms.

chadash 4y ago
Sorry for being pedantic. Response wasn't directed at you specifically, but at the wider audience, some of whom might not understand the distinction. But my guess is that John Carmack does get the distinction and was intentional with his wording, although obviously I could be wrong :) But even in advertising, there's a huge variance of ethics. I don't love targeted advertising based on my search history. I'm perfectly fine with my favorite history podcast being able to continue because of casper ads. In that case, casper isn't tracking me specifically... just assuming that history podcast listeners might be good mattress customers.
munchbunny 4y ago
This is probably just a semantic difference. In the marketing/advertising industry, “advertising” tends to refer to a subset of channels (banner ads, social media ads, video ads, TV ads, billboards, etc.) while “marketing” refers to the general problem of getting the word out. I think you’re using “advertising” the way a marketing person would use “marketing”. I don't think this changes anyone's point, just clarifying what might feel pedantic where there is a term of art associated.
mrandish 4y ago
> "getting the word out" To be even more precise (or pedantic), "getting the word out" (aka generating awareness) in general is called "Promotion." Advertising is a form of promotion. So is "word-of-mouth" and public relations (aka press relations). All of them fall under the broad responsibility of "Marketing."

by oehpr 4y ago

chadash 4y ago

Sorry for being pedantic. Response wasn't directed at you specifically, but at the wider audience, some of whom might not understand the distinction. But my guess is that John Carmack does get the distinction and was intentional with his wording, although obviously I could be wrong :) But even in advertising, there's a huge variance of ethics. I don't love targeted advertising based on my search history. I'm perfectly fine with my favorite history podcast being able to continue because of casper ads. In that case, casper isn't tracking me specifically... just assuming that history podcast listeners might be good mattress customers.

munchbunny 4y ago

This is probably just a semantic difference. In the marketing/advertising industry, “advertising” tends to refer to a subset of channels (banner ads, social media ads, video ads, TV ads, billboards, etc.) while “marketing” refers to the general problem of getting the word out. I think you’re using “advertising” the way a marketing person would use “marketing”. I don't think this changes anyone's point, just clarifying what might feel pedantic where there is a term of art associated.

mrandish 4y ago

> "getting the word out" To be even more precise (or pedantic), "getting the word out" (aka generating awareness) in general is called "Promotion." Advertising is a form of promotion. So is "word-of-mouth" and public relations (aka press relations). All of them fall under the broad responsibility of "Marketing."