4 ms·
In the agency world, this is absolutely true. The goal is to get more work, not to do good work. Those who are good in the pitch meetings get promoted. In an i
by etempleton 4y ago
In the agency world, this is absolutely true. The goal is to get more work, not to do good work. Those who are good in the pitch meetings get promoted.
In an internal marketing department? Much less true. You still need people who are good at presenting and working with internal clients, but that is more based on communication skills then selling.
- Mordisquitos 4y agoYes, that does make sense. I'm sure the motivations and incentives of internal marketing teams are much better aligned, particularly if they have been established for a while.